Due to the ongoing memory crisis in the industry, some brands are reportedly considering discontinuing certain smartphone series.
Redmi Product Manager Hu Xinxin recently confirmed that memory prices have increased by approximately 5.5 times over the past 12 months. Just the 12GB/256 configuration alone already costs around CN¥2,000 ($300). Worse, the increase in memory prices is expected to last at least through 2028.
In line with this, reputable leaker Digital Chat Station claims that some smartphone (even tablet) product lines will be discontinued. The tipster suggests that the companies won’t gain anything from releasing new models and that doing so could even lead to losses.
To recall, several brands have been adjusting the prices of their devices in recent weeks. Some of the recent victims of these hikes include the Oppo Reno 16, Oppo K14 Plus, Realme 16, Huawei Nova 16, Google Pixel 10a, and more. Even Xiaomi, which had earlier promised to find ways to avoid placing all the burden on its consumers, was forced to follow suit.
