ʻO Xiaomi, kahi ʻoihana uila Kina kaulana - ua lilo ʻo ia i mea hōʻailona akamai. Ua kūʻai aku ʻo ia ma luna o 190 miliona mau kelepona i 2021 ma mua o Apple e lilo i lua o ka mea kūʻai aku kelepona nui loa ma ka honua. Loaʻa ka hōʻaiʻē nui no kēia kūleʻa i ka hana ʻana i nā sub-brands. Ua hoʻomaka ʻo Xiaomi i ka hoʻolālā o ka hopu ʻana i kahi mākeke ākea ma o Sub-brands- Redmi a me Poco.
Ua like kēia neʻe me kāna mau mea hoʻokūkū me BBK Electronics nona ka Oppo, Vivo, Realme, a me OnePlus a me Huawei hoʻi i loaʻa iā Honor ma ke ʻano he sub-brand. Ua hele mai ka Poco F1 ma ke kelepona mua mai ka POCO sub-brand i ʻAukake 2018, ua kūleʻa nui ka Poco F1 a ke kali nui nei ka mākeke i kahi mea pani.
Eia naʻe, ua hoʻoholo ʻo Xiaomi e pani i ka Poco 18 mau mahina ma hope o ka hoʻokuʻu ʻana a ma hope ua hoʻoholo e wili iā ia ma ke ʻano he sub-brand. He mea kēia e noʻonoʻo ai ka poʻe He aha ke kumu o POCO? He aha Ka hoʻolālā o POCO? E kamaʻilio e pili ana i ka hoʻolālā a POCO a me kāna kuleana i ka kaiaola Xiaomi.
ʻO ka hoʻolālā a POCO a he aha kāna kuleana?
Ua hoʻokumu ʻia ʻo Xiaomi ma 2010 a mai ia manawa aia ma ke ala mau o ka ulu ʻana. I kēia manawa, Loaʻa iā Xiaomi he 85 mau inoa inoa ma lalo o ia a mālama i nā miliona o nā kānaka. ʻO kāna mau kelepona wale nō e paʻa ma mua o 26% o ka mākeke India. I ka makahiki 2020, ua helu ʻia nā kelepona ʻo Xiaomi ma kahi o 11.4 pakeneka o ka mākeke kelepona honua.
No laila inā e hele ana nā mea a pau e like me ka fairytale a laila he aha ke kumu o ka hana ʻana i nā sub-brands e like me Redmi a me POCO? He mea maʻalahi ka pane i kēia - e hana i kahi hōʻailona hōʻailona a hiki i kahi lehulehu kiʻekiʻe. No ka laʻana, ʻo Redmi sub-brand ʻo Xiaomi ʻo ia ka mea kūʻai aku i nā sub-brand, ʻo ia ka hapa nui o ka mākeke o Xiaomi. ʻIke ʻia ʻo Redmi no ka hiki ke kūʻai ʻia a me nā hiʻohiʻona kumu kūʻai, maikaʻi ia, akā ua like ia me ka hoʻomaikaʻi me ka hōʻino. Manaʻo ka poʻe e hana ana ʻo Xiaomi i nā kelepona maʻalahi me nā hiʻohiʻona maikaʻi.
No ka hoʻololi ʻana i kēia ʻike, ua hele mai ʻo Xiaomi me POCO, kahi hae waena waena. ʻO ke kelepona POCO mua- POCO F1, he lanakila nui, makemake nā mea hoʻohana i ke kelepona. Me POCO, ua ʻimi ʻo Xiaomi i ka ʻōpio, ʻo ia hoʻi o India, ʻo ka hapa nui o nā ʻōpio India he ʻenehana a makemake i kahi kelepona hae akā ʻaʻole makemake e hoʻolilo i ka waiwai ma luna.
ʻO kā POCO liʻiliʻi liʻiliʻi a me ka hoʻolaha kūʻai kūʻai ikaika i huki koke i ka manaʻo o nā ʻōpio ʻike loea o ka ʻāina. Ua koho naʻauao ʻo POCO iā Flipkart, ke kahua e-commerce alakaʻi ma India e like me kāna kaila pūnaewele, ʻoiai ʻo Amazon ka hapa nui o nā kūʻai aku o Xiaomi.
Hoʻokūkū pololei ʻo POCO me nā hōʻailona ʻē aʻe ma o ka hoʻohana ʻana i ka mākeke Flipkart. Ua helu ʻo POCO i ka lua ma Flipkart a ʻo ka ʻehā i ka nui o nā hoʻouna kelepona pūnaewele ma India i ka hapaha mua o 2021. Ua lawe ʻo ia i ka poʻokela ma Flipkart no ka manawa mua ma Ianuali o kēia makahiki.
Hāʻawi ʻo POCO iā Xiaomi i kahi manawa e kūʻai aku ai i nā kelepona kaulana ʻole ma lalo o kahi inoa hou, no ka laʻana ʻo POCO X2, ʻo ia ka Redmi K30 rebranded. LITTLE F1, akā ua wehe ʻia ke ala no Xiaomi e hoʻolauna i kahi kelepona ʻoi aku ka pipiʻi ʻo ia ka POCO F2.
Panina
"ʻO nā mea a pau āu e makemake ai, ʻaʻohe mea āu e hana ʻole ai" - ke akeakamai kahi e hana ai POCO. ʻO ka hoʻolālā a POCO ka nānā ʻana i nā hiʻohiʻona pono a hāʻawi i nā hiʻohiʻona pae hae no ke kumu kūʻai kūpono. ʻO ka pahuhopu mua o POCO ʻo ia ka hoʻokūkū me nā kelepona haʻahaʻa haʻahaʻa 5G. ʻO ka hopena, e alakaʻi ʻia ka hoʻolālā ʻana o POCO no India ma ka ʻāina a e hoʻopaʻa i nā mea ʻenehana a me nā poʻe ʻōpio.
Ua hoʻolako ka brand i 13 miliona mau ʻāpana honua mai kona hoʻomaka ʻana i ʻAukake 2018 a e hoʻomau ʻia a hiki i ka hopena o Pepeluali 2021. ʻEhā miliona o ia mau 13 miliona no ka POCO X3 NFC. A laila pehea? Hoʻonui i nā mākeke hou a hoʻomaopopo maikaʻi i ka makemake o ka mea hoʻohana. ʻIke ʻia e hana ana ka hoʻolālā o ka POCO a e ʻike mākou i ka ulu hou ʻana o ka brand.
E heluhelu pū nō hoʻi: Ua ʻike anei ʻoe ʻo kēia mau inoa kaulana ʻo ia ka Brand Phone Kina?
