Niaj hnub no thiab hnub nyoog, smartphones tau zoo nkauj heev dhau los ua qhov txuas ntxiv ntawm peb lub cev. Cov khoom siv me me no tau hloov kho txoj hauv kev dhau ntawm kev hu xov tooj thiab ntawv nyeem - lawv tau dhau los ua cov cuab yeej muaj zog uas zoo li peb cuam tshuam nrog lub ntiaj teb nyob ib puag ncig peb. Ib cheeb tsam uas qhov kev cuam tshuam no yog vwm heev? Hauv zos SEO thiab cov kev pabcuam raws li qhov chaw.
Koj paub li cas ib Lub koomhaum SEO tej zaum yuav tshaj tawm txog kev nyob ua ntej ntawm SEO qauv nkhaus? Zoo, thaum nws los txog rau hauv zos SEO, lub zog ntawm kev siv smartphone tsuas yog vwm. Xav txog seb muaj pes tsawg tus neeg niaj hnub siv lawv lub xov tooj mus nrhiav cov khw noj mov nyob ze, khw kas fes, tshuaj ntxuav qhuav, koj lub npe.
Qhov yooj yim ntawm muaj tag nrho cov ntaub ntawv ntawm peb lub ntsis ntiv tes tau ua rau tig mus rau peb mobile pab kiag li lawm rau kev tshawb fawb hauv zos thib ob xwm.
Kev Sawv Cev Ntawm Qhov Chaw Pabcuam
Qhov kev hloov pauv no hauv kev coj tus cwj pwm li cas tau ua rau cov kev pabcuam raws li qhov chaw yuav tsum muaj. Cov apps zoo li Google Maps, Yelp, Foursquare tau dhau los ua qhov tseem ceeb rau ntau lab tus neeg uas tab tom nrhiav tshawb nrhiav lawv thaj chaw thiab nrhiav kev lag luam hauv zos zoo tshaj plaws. Nws vwm npaum li cas peb tso siab rau lawv tam sim no.
Vim li cas SEO hauv zos tseem ceeb dua li puas tau
Tab sis ntawm no yog qhov khoom lag luam: kev ua kom zoo rau SEO hauv zos tsis yog qhov zoo me ntsis ntxiv lawm - nws yog 100% tsim nyog. Nrog ntau tus neeg tshawb nrhiav cov khoom hauv zos ntawm lawv lub xov tooj smartphones, tsis muaj qhov kev ua si SEO hauv zos uas muaj zog txhais tau tias koj tawm hauv cov neeg tuaj yeem ntawm lub rooj - nws yog qhov yooj yim.
- Cov npe lag luam sib xws: Ib tus yuam sij loj tshaj plaws rau SEO hauv zos? Xyuas kom tseeb tias koj cov npe biz yog qhov tseeb thiab zoo ib yam nyob txhua qhov chaw hauv online. Peb tab tom tham txog Google My Business, Bing Places, Yelp, tag nrho cuaj yards. Muaj lub npe, chaw nyob, thiab tus xov tooj cov ntaub ntawv txhua qhov sib xws yog qhov loj.
- Txheeb xyuas Kev Tswj: Kev tshuaj xyuas yog qhov tseem ceeb rau cov lag luam hauv zos tam sim no uas txhua tus neeg nyob hauv lawv lub xov tooj. Kev tshuaj xyuas zoo ua raws li cov cim muaj zog mus nrhiav cav thiab cov neeg siv khoom. Tab sis qhov tsis zoo? Lawv tuaj yeem cuam tshuam koj tus neeg sawv cev online. Nws tsis yog hais txog kev tshuaj xyuas tab sis - koj yuav tsum teb rau lawv ib yam nkaus, ob qho tib si zoo thiab tsis zoo. Kev koom tes nrog kev tshuaj xyuas raws sijhawm, txoj hauv kev tshaj lij ua kom muaj kev ntseeg siab thiab ntseeg siab nrog koj cov neeg tuaj saib.
Leveraging Location Services
Cov lag luam yuav tsum pib xav txog yuav ua li cas thiaj li siv tau cov kev pabcuam raws li qhov chaw, ib yam nkaus.
- Geofencing thiab Proximity Marketing: Siv geofencing xa cov ntawv ceeb toom thiab muab rau cov neeg hauv ib cheeb tsam? Qhov ntawd yog txoj hauv kev ci ntsa iab los tsav tsheb taug kev thiab tsoo kev muag khoom. Nws yog hyper-targeted marketing ntawm nws qhov zoo tshaj plaws.
- AR/VR rau Cov Kev Paub Ntxiv: Thiab tom qab ntawd koj tau txais cov thev naus laus zis zoo li AR thiab VR uas qee cov lag luam siv los txhim khu kev paub ntawm cov neeg siv khoom los ntawm lawv cov mobile apps. Cia cov neeg tuaj saib koj lub khw lossis pom cov khoom hauv lawv lub tsev? Nov yog qee qhov kev sib koom ua ke tom ntej nyob ntawd. Rooj tog-loj loj IKEA tua nws nrog AR feature rau kev pom cov rooj tog hauv koj qhov chaw ua ntej kev yuav khoom - yog li, txo cov khoom xa rov qab thiab cov neeg siv khoom tsis zoo siab.
Kev cuam tshuam ntau yam
Qhov cuam tshuam ntawm smartphones ntawm SEO hauv zos thiab qhov chaw pabcuam tsuas yog loj thiab ntau yam. Los ntawm kev ua kom zoo rau kev tshawb fawb hauv zos mus rau cov khoom siv AR / VR, cov lag luam yuav tsum hloov kho nyuaj kom nyob ua ntej ntawm qhov nkhaus.
Nkag siab txog Mobile User Psychology
Tab sis nws tsis yog hais txog ci ntsa iab tshiab tactics thiab tech. Koj yuav tsum nkag siab txog psychology thiab. Thaum tib neeg tshawb nrhiav hauv zos hauv lawv lub xov tooj, lawv xav tau qhov kev txaus siab tam sim ntawd. Lawv tab tom nrhiav qhov lawv xav tau sai thiab yooj yim - tsis muaj sijhawm rau sifting los ntawm cov khib nyiab tsis cuam tshuam.
Qhov ntawd txhais tau hais tias cov lag luam yuav tsum ua qhov tseem ceeb ntawm A + kev paub hauv xov tooj:
- Optimizing websites rau mobile
- Xyuas kom tseeb tias cov npe yog nyob ntawm qhov taw tes
- Muab cov ntaub ntawv xws li teev thiab cov lus qhia pem hauv ntej & nruab nrab
- Nyem-rau-hu thiab nias-rau-daim ntawv qhia khawm kom ua tau yooj yim dua
Nws yog txhua yam hais txog kev pabcuam rau cov neeg siv khoom siv mobile xav tau thiab ntsib cov neeg siv khoom uas lawv twb nyob: ntawm lawv lub xov tooj.
Cov kab hauv qab
Thaum kawg ntawm lub hnub, lub xov tooj smartphone qhov cuam tshuam rau SEO hauv zos los ntawm qhov no: koj yuav tsum ua qhov kev paub ntawm lub xov tooj yog qhov tseem ceeb yog tias koj xav txhim kho kev pom, qeb duas, thiab txhua yam khoom zoo.
Nyob rau hauv lub ntiaj teb no mobile-thawj lub ntiaj teb no, optimizing rau hauv zos kev tshawb fawb, siv qhov chaw cov kev pab cuam, thiab tsuas yog feem ntau tua nws rau cov neeg siv mobile - yog li koj yuav muab ib tug zoo dua kev paub thiab pom cov txiaj ntsig rau xyoo tom ntej.
