Xiaomi tseem los ntshav hauv kev lag luam xov tooj, 36% poob hauv Europe!

Xiaomi tab tom ntsib kev tsis txaus hauv European lub lag luam smartphone, nrog rau lwm lub npe. Raws li kev tshawb fawb, European smartphone lag luam tab tom ntsib qhov poob loj 12% hauv Q1 2022. Lub semiconductor tsis txaus hauv Suav teb thiab thoob ntiaj teb COVID-19 yam yog qee qhov laj thawj. Lwm lub npe kuj tau ntsib kev poob qis heev, thaum Samsung tau tswj hwm nws cov thawj coj txij li Q1 2020. Cov ntawv ceeb toom hais tias, qhov kev poob qis hauv European lag luam yog qhov loj tshaj plaws txij li xyoo 2013.

Xiaomi tab tom ntsib kev tsis txaus, YoY yog -36%

Xiaomi tab tom ntsib kev tsis txaus, tab sis nws tsis muaj lub luag haujlwm. Kev tsis txaus ntawm cov khoom siv hluav taws xob semiconductor, kev lag luam hnyav zuj zus vim kev ua tsov rog Lavxias-Ukrainian tsis tu ncua, thiab thaj chaw thaj chaw yog qhov ua rau muaj kev kub ntxhov ntawm kev lag luam. Hauv tsab ntawv tshaj tawm Counterpoint, nws tau hais tias Tebchaws Europe yuav pom ntau qhov kev poob qis yav tom ntej.

Raws li tsab ntawv ceeb toom, Samsung tuav lub sab saum toj. Hauv Q1 2022, nws txuas ntxiv ua qhov loj tshaj plaws rau kev xa khoom ntawm smartphone nrog 35%. Apple nyob rau qib thib ob hauv European kev lag luam nrog 25% kev xa khoom xa tuaj.

Xiaomi yog ranked 3rd nyob rau hauv smartphone xa khoom nyob rau hauv cov teb chaws Europe. Xiaomi tab tom ntsib kev poob qis -5% los ntawm 19% kev lag luam rau 14% kev lag luam. YoY (xyoo-rau-xyoo) tau poob ntawm 36%. Nws yog tus nqi nruab nrab me ntsis dua li lwm hom, tab sis muaj qhov txo qis ntawm -36% YoY (xyoo-rau-xyoo). Redmi thiab POCO kuj suav nrog hauv Xiaomi qeb.

OPPO thiab Realme tso 4th thiab 5th hauv European smartphone xa khoom lag luam, nrog % 6 thiab 4% kev ua lag luam sib faib, raws li. Realme tsuas yog cov khoom lag luam sau cov khoom xa tuaj txhua xyoo hauv Q1 2022. Redmi thiab POCO kuj suav nrog hauv Xiaomi qeb. Oneplus hom yog suav nrog hauv OPPO qeb. Raws li koj paub, cov npe no yog sub-brands. Yog xav paub ntxiv, koj tuaj yeem nrhiav qhov txuas ntawm Counterpoint txoj kev tshawb fawb no.

Cov neeg tshawb nrhiav lus thiab lus xaus

Raws li cov kws tshawb fawb, Russia-Ukraine kev ua tsov ua rog muaj kev cuam tshuam loj rau lawv, thiab COVID-19 cuam tshuam txog cov teeb meem semiconductor yog lwm qhov teeb meem. Cia siab tias txhua yam yuav zoo dua li hnub mus. Vim tias muaj kev pheej hmoo tias cov kev txo qis hauv cov npe no yuav cuam tshuam rau cov neeg siv khoom raws li tus nqi pheej yig.

Tab sis raws li peb saib ua ntej, tag nrho qhov xwm txheej yuav tsum tau ua kom tsis zoo ua ntej nws yuav zoo dua. Ntau lub tebchaws hauv Tebchaws Europe yog qhov txaus ntshai nyob ze rau kev lag luam nyiaj txiag, thiab kev ua tsov rog Lavxias-Ukrainian tsis zoo li yuav daws tau sai sai. Tsis txhob hnov ​​​​qab nyob twj ywm kom paub ntxiv, koj lub tswv yim thiab kev xav muaj txiaj ntsig rau peb. Peb yuav tau nyeem koj cov lus hauv qab no.

lwm yam khoom