Xiaomi and Leica, one of the most valuable electronics and smart device manufacturer company of China, and a German company that is globally renowned and creates high-quality cameras and lenses, announce their long-term partnership. The two companies are now working together to present top-of-the line optics to professional photographers and enthusiasts who want to have the greatest camera experience on Xiaomi devices.
Xiaomi and Leica long-term partnership for the new flagship
Xiaomi is a company known for its innovation, fierce competition and rapid expansion throughout the world. It has always been at the forefront of technology development in China. The company was founded in 2010 by Lei Jun and Hugo Barra who set out to create a smartphone company with an innovative approach that would change the way people used their smartphones. Since then, Xiaomi has become one of the most successful tech companies in history- despite facing significant challenges early on due to intense rivalry with Apple Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co Ltd and so on.
Leica has been working on a range of products and services that make it one of the most popular brands in photography. Leica cameras are world-renowned for their quality images, while Leica lenses have earned a reputation as some of the best tools for capturing stunning details and photos with clarity. The company also produces high-quality photo paper, digital cameras, optics, software and more.
We have leaked earlier that Xiaomi and Leica were working towards a partnership and the partnership has been finally made. This partnership between Leica and Xiaomi is driven by a shared desire to improve the user experience for premium smartphone users. By working together, Leica and Xiaomi hope to create a better overall smartphone experience for their customers. This partnership will also come in handy for the new upcoming flagship device of Xiaomi, Xiaomi 12 Ultra, which will be using Leica lenses.
“Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry. This cooperation will provide a strong boost to Xiaomi’s imaging strategy.” says Lei Jun, founder, chairman and CEO of Xiaomi Group.
Xiaomi and Leica share the same ideals. In terms of photography and design, both companies cherish the same values. They are both well-known for their impeccable craftsmanship, high-quality optics, and innovative designs. For this reason, this alliance will be quite fruitful for both Xiaomi and the Xiaomi users in the future. If you are a photography enthusiast, you should also check How To Improve The Camera Quality on Xiaomi Phones content for even better photography on Xiaomi devices.