Xiaomi ranked third in the 2024 Q2 global smartphone shipment ranking. According to the data shared by IDC, the Chinese brand managed to secure a spot after the leading global giants like Samsung and Apple through its impressive 27.4% YoY growth.
The new global smartphone shipment growth figures have been shared by IDC (via Digital Chat Station on Weibo), showing the top 5 brands that dominated global smartphone shipments in the second quarter of the year.
According to the data, Samsung secured the top spot in the ranking, gaining 18.9% of the smartphone market and shipping 53.9 million units during the said period. It was followed by Apple, which had a 15.8% market share, translating to 45.2 million units of shipment in Q2 2024.
However, the most impressive performance was exhibited by Chinese titan Xiaomi, which, despite only ranking third and owning a 14.8% share, achieved a whopping 27.4% YoY growth. This is a huge difference compared to the 0.7% and 1.5% YoY growth of Samsung and Apple, respectively, and a huge jump from its 33.2 million unit shipments during the same quarter last year.
Following Xiaomi on the list are Vivo and Oppo, which gained 9.1% and 9.0% market shares, respectively, in the second quarter of the year.
This news follows Xiaomi’s recent successes with the release of its new smartphone offerings, including the Xiaomi Civi 4 Pro, which reportedly exceeded the Civi 3’s initial unit sales in China by 200%. Aside from that, the company was hailed as one of the top brands being favored by the youth population in India. Participants in the survey considered value for money (25%), technology (18%), and quality (16%) as the key factors in their decision, and Xiaomi secured 54% of popularity shares.
