According to a new Huawei registration application, the company will soon introduce a new sub-brand called Xingmang (Starlight).
Huawei sold Honor in 2020. Now, a new application shows that the Chinese brand is preparing a new sub-brand.
A listing from the Trademark Office of the State Intellectual Property Office shows a registration for the Starlight trademark under Huawei’s name. The application began in 2019, and the latest development suggests it is now “awaiting substantive examination.”
Its 93069405 registration number indicates that the brand is in International Class 9 and will offer products such as laptops, electronic pens, smartwatches, smart glasses, smartphones, headphones, chips, and more.
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