Xiaomi, a Chinese company that specializes in mobile phones and many other types of products and is the world’s one of the largest smartphone maker. Xiaomi was founded by Lei Jun in 2010 as a software developer for Android phones and expanded its business to sell smartphones online. It is quite a successful company and has quite a resemblance to Nokia. The question is, is it the Nokia of our age?
Is Xiaomi the Nokia of today?
In some ways, yes Xiaomi is in fact the Nokia of today. A quick look into Xiaomi reveals that it is a company with a very different business model from the norm. It is a hardware maker and mobile phone distributor, selling devices mostly through flash sales, a service that allows quick buying and selling of products. The company was founded in 2010 by Lei Jun, and it has become increasingly popular in China and other Asia countries and it has been described as the Nokia of China.
Nokia is a Finnish telecommunications company that was founded in 1865. Nokia in the past had been prominent for its unique mobile phones, which had become iconic around the world. Nokia had its own operating system called Symbian, which allowed a wide range of apps to be installed and in that aspect, It was like the Android of the past. Since they use Android OS, Xiaomi devices also allow this diversity in app market and it also allows many customization in its own Android skin, making it as extensive as Nokia in the past, if not more.
Nokia in the past was also quite affordable among its peers, giving the users a premium and advanced experience at lower prices, lower than the usual market prices at the time. It is safe to assume that Xiaomi is the Nokia of today since they also share this trait with each other. However, it is worth mentioning that this performance of Nokia is a distant memory in the past and technology has advanced so far since then, so it is neither a fair comparison nor that they have extreme similarity but calling Xiaomi the Nokia of today is fair enough.
If you still do not have a clear picture of Xiaomi’s success, Xiaomi reached 500 million sales worldwide! content should be quite helpful for you to understand how Xiaomi is such successful.