Xiaomi’s annual flagship masterpiece smartphone, the Xiaomi 12 Ultra, will be released in China soon. The company recently announced a collaboration with Leica imaging technology for hardware and software level image processing in its smartphones. This collaboration between Leica and Xiaomi is motivated by a common desire to improve the user experience for premium smartphone users. We now have confirmation that the device will feature the original German Leica logo.
Xiaomi 12 Ultra to use the original German red logo of Leica
Many smartphone OEMs have collaborated with various brands to improve the photography and videography experience, such as OnePlus with Hasselblad, Huawei with Leica (in the past), and Vivo with Zeiss. Xiaomi has recently partnered with Leica to improve its camera experience. Leica has worked with a number of smartphone manufacturers on their camera systems, but none of them bears the German red logo. Until now, the logo was only seen on Leica’s own smartphone, the Leica Leitz Phone 1.
According to the Digital Chat Station, the upcoming annual masterpiece flagship by Xiaomi will use the original German red logo for Leica branding in smartphones. According to the source, the German camera manufacturer is very picky about who can use its logo, and only the company’s own Leica Leitz Phone 1 smartphone has the red logo. It should be noted that Leica has previously collaborated with companies such as Sharp, Huawei, and Panasonic, but no OEM has used the company’s red logo. If this is correct, Xiaomi’s upcoming top-tier flagship device will be the first non-Leica device to bear the German logo of Leica imaging technology.
Previous renders of the device also show the original Leica red logo on the device’s back panel. In contrast, the recently leaked image of the Xiaomi 12S mentions Leica branding but not in the original German form. So it’s possible that only the top-tier flagships will use the brand’s original German logo. We are still unsure, and only official information can confirm this.